SellerCalcs

Ecommerce Profit Calculator

One order in, net profit out — product cost, shipping, ads and platform fees all subtracted.

Quick answer: Net profit per order = price − product cost − shipping − ad cost − referral fee − payment fee. The calculator also returns your break-even price, the point below which every extra order costs you money.

Order economics

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$

Your landed cost per unit.

$

Outbound postage or fulfilment fee per order.

$

Blended spend ÷ orders, if you advertise.

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%
$
Net profit / order
$16.83
Net margin
42.09%
Total fees
$1.46
Referral $0.00 + payment $1.46
Break-even price
$22.66
Below this you lose money per order
Selling price$39.99
− Referral fee$0.00
− Payment processing$1.46
− Product cost$12.50
− Shipping$5.20
− Ad cost$4.00
Net profit$16.83
Return on product cost (ROI)95.09%
Profit on 100 orders$1,683.03

What if you change the price?

Price changePriceProfit / orderNet margin
-20%$31.99$9.0628.33%
-10%$35.99$12.9535.97%
Current$39.99$16.8342.09%
+10%$43.99$20.7147.09%
+20%$47.99$24.6051.26%

Online card rate, no marketplace referral fee. Fee rates change — check your current seller agreement and edit the rates below to match.

Core facts
PriceFree, no sign-up
InputPrice, product cost, shipping, ad cost, fee rates
OutputNet profit, net margin, ROI, break-even price
RunsEntirely in your browser

What is Ecommerce Profit Calculator?

Ecommerce profit is what is left after every cost attached to the order, not just the product. This calculator takes the selling price and subtracts the product cost, the shipping you pay, a blended ad cost per order, the marketplace referral percentage and payment processing. What remains is net profit per order, expressed as both an amount and a margin, with return on product cost as a third view. It also returns the break-even price: the price at which profit hits zero, which is the floor your discounting has to respect. Sellers usually find the number is several dollars lower than they assumed, which changes which products are worth advertising.

Common Uses for Ecommerce Profit Calculator

  • Decide whether a product survives paid advertising
  • Compare profitability across marketplaces before listing
  • Set a discount floor that still leaves a profit
  • Work out how much shipping you can absorb and stay whole
  • Stress-test a price increase or a supplier cost rise

Break-even price is the number to memorise

The calculator returns the price at which profit reaches zero. Any promo, coupon or price test below that line is buying revenue at a loss. Write it on the product sheet; it stops the 'just 15% off' reflex that quietly drains margin on your best sellers.

Where the money actually goes

On a typical $39.99 order: $12.50 product, $5.20 shipping, $1.16 referral (for a 2.9%+$0.30 card fee) and $6 of ads leaves roughly $15 of profit — but add a 15% marketplace referral fee and that drops to about $9. The fee line, not the product cost, is often the largest single deduction after ads.

Repricing with the numbers open

Run the same product at ±10% and watch the profit column rather than the margin column: profit moves faster than margin and that is what hits the bank account. The profit-per-order calculator prints that sensitivity table for you.

Frequently Asked Questions

What counts as an ecommerce cost?
Product cost (landed), outbound shipping you pay, packaging, payment processing, marketplace referral or commission, ad spend per order, and any returns provision. Everything except the selling price is a cost — if it appears on a payout statement minus sign, include it.
How do I estimate ad cost per order?
Divide total ad spend by orders in the same period. If you spent $1,800 and got 300 orders, that is $6 per order. Using a blended figure keeps the calculator honest even when some orders come from organic traffic.
Why is my net margin so much lower than my gross margin?
Fees and ads come out of revenue after the product cost is already accounted for, and shipping is often 10–15% of a small order. Together they can consume 25–40 points of margin. That is normal in ecommerce — it is why the gross margin target needs to sit well above 40%.
What is a good net margin for an online store?
10–20% net margin is a healthy, sellable business. Under 5% means one supplier increase or a bad return month wipes out profit; over 25% usually means you are under-spending on growth.
Should returns be included?
Yes, as a provision: multiply your return rate by the cost of a return (reverse shipping plus unsellable inventory share) and add it to the cost side. A 5% return rate on a $6 return cost is $0.30 per order on average.

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